Task 3 & 4: Response and Production to music video work in the context of Audience – Advertising Poster and Reflection
Task 3 Response
- In response to the Production Task 1 students must market the music video
- Reflective writing on approach, influences and reasoning behind choice of image, message and audience for their poster. Students are expected to include audience profile and evidence of understanding of the sub-culture the advertising is aimed at.
- Demonstrate creative and critical thinking
Workshop: View and analyse music videos in the context of;
- Values that shape audiences' interpretation of and response to music videos
- How meaning is encoded by the producers of music videos and decoded by audiences
- Stars and Celebrities and the values presented by their image
- The representation of subcultures by music videos
- The impact and appeal of trends in music videos on audiences
Task 4 Poster
- Using knowledge about music video in the context of an audience students will develop a marketing poster to sell the song and to raise the profile and representation of the artist to the target audience
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Students have the
choice of medium either photography, cartoon or digital imagery.
- Poster must address all areas outlined on the rubric and be clearly explained in Task 3.
- Week 3 lessons will be allocated tp production and post-production of poster and discussion and reflection on ideas with the teacher
- Both Tasks will be submitted together in Week 3 Term 2.